22Jun

Veteran Disney Imagineer Jim Clark Joins Storyland Studios as Their Newest Executive Director

Lake Elsinore, Calif. – Storyland Studios is proud to welcome veteran Walt Disney Imagineer Jim Clark as their newest Executive Director. Clark’s 27-year tenure with the Walt Disney Company included work at Walt Disney World, Disneyland, and Tokyo Disneyland, with two decades at Walt Disney Imagineering. Most recently, he served as Senior Creative Producer for …

27Apr

Storyland Studios to design four new location-based entertainment concepts for leading Latin American tourism operator Grupo Cataratas

Lake Elsinore, CA, April 27, 2021 – Storyland Studios have been appointed to design a series of new location-based entertainment concepts for Grupo Cataratas, the largest tourism operator in South America. Grupo Cataratas currently operates six sites in Brazil, with more in development. In 2019 alone, the group welcomed nearly six million guests. The group …

02Mar

Storyland Studios launches NEW International Design Challenge for freelance designers in themed entertainment

Lake Elsinore, Calif. – Experience design and themed entertainment firm Storyland Studios is excited to announce its inaugural Storyland Design Challenge, an all-new, international concept design competition for freelance designers working in the themed entertainment industry. Freelance designers seeking to make their name in themed entertainment are invited to pitch their design concepts for immersive, …

22Feb

Storyland Studios welcomes veteran Disney Imagineer and Universal Studios Creative Director Jason Surrell

Lake Elsinore, Calif. – Experience design and themed entertainment firm Storyland Studios is excited to welcome Jason Surrell to their rapidly expanding team as Executive Creative Director. Surrell, a veteran of both Walt Disney Imagineering and Universal Creative Group, brings a wealth of experience in themed entertainment and storytelling to Storyland. Most recently, Surrell served …

17Sep

STORYLAND STUDIOS RECEIVES TEA THEA AWARD FOR POVERTY ENCOUNTER

FOR IMMEDIATE RELEASE Storyland Studios, an experience design firm that helps brands connect their stories in three dimensions, has received the Themed Entertainment Association’s (TEA) Thea Award for Outstanding Achievement on a Limited Budget for Poverty Encounter, a permanent exhibit at Children’s Hunger Fund (CHF), a non-profit in Los Angeles, California. The annual award brings …

11Feb

Theme Parkology | Backstory

back·​story \ˈbak-ˌstȯr-ē noun, plural back·sto·ries. a narrative providing a history or background context, especially for a character or situation in a literary work, film, or dramatic series.   In themed entertainment design, we regularly employ a literary tool called “backstory.” Typically, this is used to provide color and context for a character. However, in Spatial …

11Nov

Themedattraction.com Relaunched As Theme Park Industry Info Hub

First Ever Theme Park Site Returns as Go-To Site for Themed Entertainment Design Professionals   ORLANDO, FLORIDA, November 11th, 2018 – ThemedAttraction.com, “The world’s most comprehensive site on theme parks and themed attraction design,” is relaunched as an online resource for themed entertainment industry professionals offering insights and interviews from the world’s foremost masters of …

22Mar

Marvel Invades Disneyland – Last Look At A Bugs Land

With the news today that a Marvel-themed land (including attractions for Spider-Man and the Avengers) will soon replace A Bug’s Land in Disney California Adventure, our comic-book-loving staff gave a collective cheer. But the good news came with the unexpected revelation that Disney had secretly closed the land’s anchor, opening-day attraction, the immersive 4-D theater …

22Nov

Space Between Places – An Interview with Artist Morleigh Steinberg

Storyland Studios’ writer, Freddy Martin, sat down with Morleigh Steinberg to talk about how creating unique spaces for people to interact can positively affect human creativity and experiences. Morleigh Steinberg is a dancer, choreographer, director, filmmaker, lighting designer, and is married to U2 guitarist, The Edge. When I first met Morleigh Steinberg, artist and co-owner …

14Nov

Themed Entertainment Design Firm Emerges as Spatial Storytelling Powerhouse

Lake Elsinore, CA, November 13, 2017 – The secret’s out. Storyland Studios is now a complete design and fabrication powerhouse serving story partners throughout the themed entertainment industry. Storyland Studios’ full-range of creative disciplines is directly inspired by the synergy and size of Walt Disney’s original design and fabricating team originally known as WED (Walter …

25Sep

Toodles Summer! We’ll miss you.

We wish we could have made it stop, but this week Summer came to it’s bittersweet end. So we’re revisiting Summer’s most memorable fabrications that left lasting impressions on us. Some of these fabrications were crafted right here at Storyland Studios by our talented team, while others (credited below) left us awe inspired. Escape Velocity at Coachella This …

16Jul

Desk to Impress

5 ways to quickly transform your desk into a creative hub Whether you love your job or are quietly plotting your escape, being tied to your desk all day can be a real inspiration killer. So we’ve come up with a few simple tips to help reestablish a creative and productive workspace. Save the naps …