20th May 2026
Storyland Studios Unveils First Imagery for Nateland
Storyland Studios and Nateland Experiences share an update on the development of Nateland, the family-friendly theme park in development for the greater Nashville area.
First officially announced at the IAAPA Expo in Orlando in November 2025, Nateland is being designed as a multi-area destination with an estimated project cost of $350 million. The current design includes a 1990s-themed entry experience, performance venues, and space for rides and attractions.
“Our goal is to create a truly premium themed entertainment experience right in Music City that reflects the unique humor and heart of Nateland, while also delivering a world-class destination for families.”
—Mel McGowan, Founder & Chief Creative Officer, Storyland Studios
Since the project’s announcement, Storyland Studios has led the concept development for Nateland in collaboration with Nateland Experiences, building on a feasibility study completed by a separate firm. This work continues to inform early design direction, master planning, and the spatial storytelling framework guiding the next phase. A site has been identified within the Nashville metro area, though the precise location will be shared at a later time.
Spanning more than 100 acres in the Music City area, the park is a deeply personal undertaking for Bargatze, a Nashville native. As a teenager, he worked at Opryland USA, the Nashville theme park that operated along the Cumberland River from 1972 until its closing in 1997. Bargatze has long hoped to see a theme park return to Middle Tennessee. Nateland is the realization of that dream, rooted in the same hometown spirit.
Nateland is a new development and is not affiliated with the Opryland property.
About Nateland Entertainment
Nateland is an evolving entertainment platform consisting of Touring, Digital, TV/Film and Experiences. Our company is a home for comedy, stories, and the people who tell them. It’s a collective of stand-up specials, touring comics, original TV and gameshows, theatrical films, and a growing presence on YouTube and beyond. From live experiences to digital content, Nateland brings together a community built on curiosity, humor, and connection.
About Storyland Studios
Storyland Studios is a global destination and experience design firm dedicated to creating places that inspire, educate, and entertain. By putting story at the center of every project—from theme parks and cultural landmarks to educational institutions and conservation centers—the company transforms visions into compelling realities. Their multidisciplinary team specializes in architecture, experiential design, interactive media, and strategy, ensuring every project delivers a powerful and unforgettable narrative journey.
PRESS CONTACT
Rob Greenwald