Now that the concept design direction is set and the storyline written, it’s time to focus on the details of each component that will be needed to bring the experience to life. Our experts begin the development and documentation of the thousands of individual pieces required to create the whole. We call this “Connected Storytelling,” and for our clients, it means they have a complete picture of how an experience is going to show up for their guests across every element of their business.
Connected storytelling lays out the details of the “pre-show,” “show,” and “post-show,” but in the context of consumers’ whole lives, not just their experience when they are on your premises or platform. We consider the whole funnel, including awareness, consideration, building desire to engage, and then welcoming guests to spend their precious time with us.
From graphic design to final content, technology selections to backend control systems, master brand guidelines to construction documentation, we design, develop, revise, review, and perfect each aspect of this connected experience. We define the materials we’ll need to execute the project, then cross-check the work of all disciplines to make sure they integrate properly.
Outputs:
The Connected Story
Experience Design Package
Technology, SFX and Materials Selection