Theme Park Consultant - Storyland Studios
Close Search

Looking for Something?

Storyland
Consulting

Sound analytics with a creative mindset, grounded in data and experience.

Trend Finders and Insight Hunters

Storyland Consulting is a specialist consulting firm supporting themed entertainment and destination development.

Our experienced guides bring you objective, data-grounded and actionable insights for the journey: extensive industry knowledge, fresh and innovative strategies, and a deep understanding of global trends to provide a visionary approach that propels your ventures to new heights.

We offer a comprehensive suite of services covering every facet of the themed entertainment ecosystem. From conceptualisation and market analysis to design and construction management, our proven track record of successful partnerships and sustainable growth speaks for itself.

New Project Feasibility

New Project Feasibility

Feasibility is a critical waypoint along your project’s journey from vision to reality. Storyland Studios offers Feasibility Studies & Analysis, Financial Planning & Analysis, and Industry Benchmarking services to help our clients determine project viability and market potential.

Financial Optimisation

Financial Optimisation

Revenue & Pricing Strategy

We bring decades of revenue management experience to the table, with a track record of driving record-setting revenue growth across multiple disciplines in the themed entertainment environment. We can identify opportunities to increase cross and up-sell pre, post, and during guest visit, as well as identify organic pricing opportunities through elasticity of demand.

Portfolio Strategy and Asset Modeling

Storyland’s team understands that any experience requires a diverse and deliberate selection of assets. Our strategy identifies the right audiences and experiences to optimise visitor dwell time and maximise revenue opportunities.

Operational Excellence Reporting

We’ve developed a proprietary OpEx reporting system, allowing for operators of any size to evaluate and improve on all facets of their operations. Additionally, we have decades of experience in Operational Planning, supporting new rollouts through best practice and Standard Operating Procedures (SOP) development.

Investment Strategy

It’s essential to build out a project that delivers not only an unforgettable guest experience, but successful ROI. Storyland’s strategic team can help you identify high-performing business models, capital deployment and expansion opportunities, and potential acquisitions based on historical and predictive analysis.

Expansion & Development Planning

Looking to expand an existing project or plan a new development? We can help. Our team will evaluate market demand and feasibility for your new attraction, hotel, or themed entertainment project.

Risk Management & Forecasting

When planning a new project, risk management and forecasting are crucial. Storyland’s team performs in-depth data analysis to anticipate industry downturns, regulatory changes, and consumer behavior shifts to identify and mitigate potential financial and operational risks.

Ip partnership consulting

Ip partnership consulting

IP Market Analysis & Partnership Strategy

We recognise that a key strategy in our sector is IP development and acquisition. We work with you to identify and execute the best partnership strategy to benefit your venture.

IP Liaison & Deal Negotiation

Storyland has delivered multiple IP deals across nearly every segment of themed entertainment. We can ensure that the right partnership happens at the right price, maximising opportunity for all parties involved.

“Storyland Studios is a forerunner and pioneer in the industry, but also dear friends and partners. They have been essential to us at Trilith, offering their expertise and invaluable insight in spatial storytelling, experience design and overall feasibility.

We have worked extensively with Storyland Studios since early 2021, when we engaged them to craft a brand story based on the concept of Gateway to Inspiration. A key part of this process was understanding: the opportunities, the audience, the competition, and the financial potential of Trilith as a destination.

We, at Trilith, are more inspired because of our past and ongoing relationship with Storyland Studios.”

Dan T. Cathy

Founder & Chief Visionary | Trilith Studios

Subject Matter Experts

Our team and executive leadership include alumni from The Walt Disney Company, Walt Disney Imagineering, Pixar Animation Studios, Universal Creative, and Merlin Entertainments – all passionate about creating immersive storytelling experiences that shape culture and connect with people on an emotional level. 

Ben Thompson headshot
Ben Thompson
Chief Strategy Officer
Partner
Tyler Rizzo headshot
Tyler Rizzo
MBA | Director of Strategy
Tyler Thornberg headshot
Tyler Thornberg
Executive Director of Project Development