Lake Elsinore, Calif. (April 7th, 2022) – Renowned international experience design and production studio Storyland Studios has been selected to master plan and design the latest addition to the world of immersive experiences: Sports Illustrated Hotels and Resorts, which are set to begin rolling out worldwide as early as 2023.

These new destinations will feature a variety of engaging, entertaining attractions for visitors and sports enthusiasts of all ages. Storyland’s team, made up of experience-design experts and veterans of the themed attractions industry, will lend its three-dimensional approach to storytelling to the project.

“Storyland is thrilled to begin the design and master planning processes for the global family of Sports Illustrated resorts,” said Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios. “Our incredibly talented and diverse team of artists and artisans is well-equipped to deliver unforgettable experiences for guests of all ages and backgrounds.”

Since 1954, Sports Illustrated has been the most trusted and impactful media outlet in sports. The publication’s engaging storytelling, in-depth journalism, and powerful photography have made it a centerpiece of American sports culture for over six decades.

“To appear in Sports Illustrated is one of the greatest and most recognisable honours in popular culture,” says Matt Ferguson, Chief Innovation Officer at Storyland Studios. “It’s truly one of the most coveted pieces of real estate in sports media.”

The organization’s annual reach of more than 70 million consumers uniquely positions it to expand its offerings beyond publications and multimedia into real-life experiences.

Leading the design effort is master planner and Founder & Chief Creative Officer at Storyland Studios, Mel McGowan, AICP, DBIA, LEED AP. McGowan spent a decade with the Walt Disney Company, where he was involved in a variety of master planning and design roles.

“We’re honored to be a part of bringing our team’s concepts for this resort to life,” McGowan said. “Sports Illustrated is known worldwide for its enduring influence in the sports world. Transforming the brand from page to themed environment, then inviting sports enthusiasts, families, and adults of all ages to immerse themselves in that space, is going to be an incredibly exciting journey.”

The Orlando project, one of multiple Sports Illustrated Resorts in the works, will feature active, participatory visitor attractions, high-quality dining, lifestyle and wellness experiences, and celebrating some of the most iconic moments and athletes in sports history. Visitors who prefer direct, high-energy participation in attractions will thrive in the space.

Authentic Brands Group (ABG), the owner of Sports Illustrated, is at the helm of resort development. In partnership with Experiential Ventures Hospitality LLC and ADMI Inc., ABG aims to develop and launch a number of premium Sports Illustrated resort destinations.

The first Sports Illustrated resort location is anticipated to be in Punta Cana, Dominican Republic, with an expected unveiling date in 2023. The Orlando resort will follow. Other possible locations in the United States and Hawaii are under consideration.

Storyland Studios are looking forward to announcing more exciting IP partnerships in the near future.

 

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About Storyland Studios

Storyland Studios imagines, designs and creates immersive experiences and environments that lift the spirit. The firm was recently slated to design the first-ever Ubisoft Entertainment Center at France’s Studios Occitanie, the first in its ongoing partnership with Ubisoft. Additionally, Storyland is heading up design for Storyville Gardens, an interactive, story-driven theme park based in Middle Tennessee, and a revamp of the beloved Ghost Town in the Sky theme park in Maggie Valley, North Carolina.

In addition to the firm’s exciting recent projects, Storyland has worked alongside some of the world’s most well-known IPs over its twenty-year history. Some of their most notable work includes concepts, designs, scenic fabrication, and themed environments for Marvel, Star Wars, The Wizarding World of Harry Potter™, The Walt Disney Company, LEGO®, and Trillith Studios. For more information, visit www.storylandstudios.com.

 

Contacts:

Ben Thompson, Storyland Studios International

Email: ben@storylandstudios.com

International Phone: 0044 1494 732414

 

Mel McGowan, Storyland Studios West Coast

Email:  mel@storylandstudios.com

U.S. Phone: +1 800-218-1932

 

Matt Ferguson, Storyland Studios East Coast

Email: mattf@storylandstudios.com

U.S. Phone: +1 800-218-1932

 

About Sports Illustrated

Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media outlet brings powerful storytelling to life through probing profiles, up-to-date news and game-day stats on SI.com, social media and the monthly print magazine. The most trusted name in sports transcends media through SI Tix, a fan ticketing platform for sports and entertainment events and SI Sportsbook, the most trusted platform in sports betting, which recently launched in Colorado with more states to follow. Sports Illustrated Studios translates the biggest and most compelling stories, characters and moments in sports into long-form film, television and audio content. The franchise brings its unique and authentic perspective to marquee events and captivating brand activations including The Sports Illustrated Awards, The Party, and Club SI.

 

For more information, visit SI.com.

Follow Sports Illustrated on Twitter, Instagram, and Facebook.

 

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 7,800* freestanding stores and shop-in-shops around the world.

 

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®*, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in Q1 2022*.

 

For more information, visit authenticbrands.com.

Follow ABG on Twitter, LinkedIn and Instagram.

Lagos, Nigeria – Storyland Studios, the experience design and production studio with offices in the US and Europe, has been selected to master plan and design a film city and entertainment industry campus, a sprawling, first-of-its-kind film industry hub in Lagos, Nigeria.

The project sponsor, Del York International Group in partnership with the Lagos State Government, is in the advanced stages of development. The project aims to position the state as a focal point for the entertainment industry–primarily film–and its peripheral industries, where both new and traditional media will be produced and celebrated for generations to come.

The facility is envisioned as a sanctuary of leisure, entertainment, and learning; a place where film and all types of creative industry professionals can live, work, and learn in a serene and conducive environment with best-in-class facilities intermingled with amenities and infrastructure that support a modern sustainable city.

“Our team is thrilled to have been chosen for this unique opportunity,” said Mel McGowan, Founder and Chief Creative Officer at Storyland Studios. “We’re excited to be part of the further development of Nigeria’s incredibly prolific and rapidly-growing film industry.”

“The industry has long desired a home, that special place on the continent that would galvanize our young people to a new hope whilst igniting the fire of their creativity,” said Linus Idahosa, President and Founder of Del York International Group. “The continent’s burgeoning community of creatives have long been inspired through the magic of film and television, spiriting themselves into worlds they never thought possible, but curtailed by their immediate circumstances.

“With this agreement in place, we can finally realize that purpose designed infrastructure that will match the dreams and most expansive imaginations of these young people on the African continent. I believe we have been specially chosen by providence to make this project a reality for our community and continent. From the onset, our focus was to partner with a world leader with a track record of successful projects from across the world, and more so with a heart for Africa. Storyland Studios was the perfect fit.

“Africa is the next big destination for the film and creative industry and with the phenomenon that is Nollywood, Lagos is its epicentre. The film city project will provide an enduring ecosystem of value and a home where creatives from across the continent can come together to live, work, and learn in an environment that sustainably supports enterprise.”

As founder of the Del York Creative Academy (DCA), Idahosa is passionate about repositioning and transforming Nigeria’s film and media landscape to forge stronger connections with global audiences. The DCA is Africa’s foremost capacity building establishment for the film and creative industry and is at the forefront of creating sustainable impact in the continent’s movie industry.

Building on the Momentum of “Nollywood”

The Nigerian film industry, known as “Nollywood,” has a projected annual growth rate of 8.6%, the industry accounts for ₦ 853.9 billion ($7.2 billion), or 1.42% of the Nigerian GDP. More than one million people are employed by Nollywood, either directly or adjacent to the industry. Next to agriculture, it is Nigeria’s largest job market.

“Nollywood is one of the world’s largest film industries in terms of production volume,” said Ubong Eton, Digital Storyteller at Storyland Studios. “Lagos is home to most of the productions, but there’s no proper infrastructure that can cater effectively to the industry.”

For the first time, the Lagos film city will establish the infrastructure Nollywood needs to grow and thrive beyond its current capacity. Storyland will be engaged in master planning the film city and entertainment industry campus. The firm will also deliver a feasibility study to right-size the space requirements and warranted investment.

“The Lagos film city concept is a cultural, creative ecosystem that will be a catalyst not only for the country of Nigeria but for Africa,” said McGowan. “It will be not only a world-class production studio facility but also a visitor attraction. There will be an extensive production facility, in addition to an education component to develop talent from across the continent.”

The Lagos Film City Vision

The vision for the Lagos film city concept is a modern, Hollywood-style complex inspired by the magic of film. It aims to create not only a production haven for Nollywood and international filmmakers but also a one-of-a-kind leisure destination for travellers and film enthusiasts alike.

The film city’s campus will be located in Lagos’ Epe area, at Ejirin City. The 100-hectare, mixed-use campus will have the capacity to support anywhere from 5,000 to 10,000 daily visitors. Both production, post-production, and editing facilities and services will be housed on campus, open to both local and international filmmakers. There will also be educational facilities, including a Creative Academy for film students.

Peripheral infrastructure will include housing and shopping for residents and visitors working in the industry. In addition, the Lagos film city will appeal to tourists from all over the globe. There will be dining, shopping, lodging, leisure, and recreational offerings that include an amusement park, water park, and a variety of attractions, shows, and rides for visitors of all ages. Film enthusiasts will be able to visit the Nollywood Walk of Fame, the Nigerian Movie Repository, and the Museum of Movie History.

The film city will be designed with aesthetics and sustainability in mind, leveraging environmentally-friendly materials, modern features, and elements of the natural world. Lush gardens, artificial lakes, and attractive parks will add to the campus’ aesthetic appeal.

The project has gone through the initial concept and planning stages and has now entered its implementation stages and is set to deliver its first and second phases in the years 2022 and 2023.

About Storyland Studios:

Storyland Studios imagines, designs and creates immersive experiences and environments that lift the Spirit. The firm was recently slated to design the first-ever Ubisoft Entertainment Center at France’s Studios Occitanie, the first in its ongoing partnership with Ubisoft. Additionally, Storyland is heading up design for Storyville Gardens, an interactive, story-driven theme park based in Middle Tennessee, and a revamp of the beloved Ghost Town in the Sky theme park in Maggie Valley, North Carolina. For more information, visit www.storylandstudios.com

 

Ben Thompson, Storyland Studios International

Email: ben@storylandstudios.com

International Phone: 0044 1494 732414

Mel McGowan, Storyland Studios West Coast

Email: mel@storylandstudios.com

U.S. Phone: +1 800-218-1932

Matt Ferguson, Storyland Studios East Coast

Email: mattf@storylandstudios.com

U.S. Phone: +1 800-218-1932

 

Studios Occitanie Méditerranée is a new mixed-entertainment destination opening in 2025

ORLANDO, FL – November 18, 2021 – Ubisoft and Storyland Studios announced the development of the world’s first Ubisoft Entertainment Center at Studios Occitanie Méditerranée. This multi-brand themed entertainment experience is the first in a series of centers that will immerse fans and newcomers alike in fully interactive worlds based on Ubisoft’s popular game franchises.

“Studios Occitanie is excited to become the first location for Ubisoft’s groundbreaking Entertainment Center concept,” said Bruno Granja, founder of Studios Occitanie. “Gaming has grown to become the biggest form of entertainment. It makes sense that we partner with France’s leading game publisher to create a new kind of immersive experience that celebrates gaming culture.”

Studios Occitanie Méditerranée is a world-class business and entertainment hub dedicated to the global media industry and their fans. Strategically located on France’s Mediterranean coast and a 40-minute drive from the city of Montpellier, the 88-hectare mixed development will include a professional film studio, multiple entertainment offerings as well as retail, dining, and hospitality. Studio Occitanie is slated to open to the public in 2025.

“Ubisoft is thrilled to partner with Studios Occitanie, an ambitious new entertainment development that aims to bring the magic of storytelling to life in France,” said Mathilde Bresson, Location Based Entertainment Manager, Ubisoft.  “We couldn’t think of a better place to establish our first location than in the region of Montpellier, home of the Ubisoft studio that created our iconic characters Rayman and Rabbids.”

The unique entertainment concept will be designed by Storyland Studios and powered by Alterface’s cutting-edge gamification technology, “Wander.”

“We’re proud to be designing a truly next-generation concept that will allow those who grew up in the digital media age to experience Ubisoft’s diverse worlds through three-dimensional immersive storytelling,” said Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios.

“Thanks to the Wander technology, we’re creating unlimited opportunities for guests who want to engage with our experience on a deeper level, to do so in an interactive, personalized and ever-evolving way,” said Etienne Sainton, Product Manager at Alterface.

In addition to the Ubisoft Entertainment Center concept, Ubisoft and Storyland Studios are designing a large-scale Ubisoft Theme Park.

“Both designs are being created with a wide variety of potential target markets and locations in mind,” Bresson said. “We are eager to bring these experiences to our ever-growing international fanbase, and to new audiences in every country across the globe.”

Press Contact

Joanie Simms
Associate Corporate Communications Manager
joanie.simms@ubisoft.com

About Ubisoft

Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids, Tom Clancy’s Rainbow Six®, The Crew®, Tom Clancy’s The Division® and Watch Dogs®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: www.ubisoftgroup.com.

Amersham, United Kingdom – Storyland Studios is proud to welcome Sean Featonby as their new UK-based Client Development Champion, effective October 4th, 2021.

With an extensive background in business development, sales, marketing, and project production in the global entertainment and themed attraction industries, Featonby brings a wealth of experience to the table.

“Storyland Studios is an incredibly talented global team who have a family feel to their business,” says Featonby. “It felt like such a great fit from the very start, and we aligned so quickly on the plans the business has moving forward.

“The whole team has welcomed me with open arms, and it is a real pleasure to join such a talented group of people and support with the amazing plans we have for the future.”

Featonby excels at identifying unique business opportunities through strategy and idea development. He will be the first point of contact for both new and existing Storyland clients who have new ideas or projects they want to pursue.

“The team at Storyland is delighted to have Sean on board,” says Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios. “He’s a natural connector who loves building enduring relationships with creative partners. We place a high priority on strong client relationships, so he’s an excellent asset to our growing team.”

Featonby will play an instrumental role in making key business development connections for Storyland, particularly across the UK and European markets. While the firm’s US facility focuses on design, fabrication and delivery, the international offices will hone in on design and consulting headed up by Thompson.

As a liaison between project executives and client leads, Featonby will work to place projects in their appropriate divisions, where the company is comprised of three defined areas:

• Storyland Studios – attraction and environmental design, production, and architecture
• Storyland Fabrication – scenic fabrication and themed environments
• PlainJoe Studios – nonprofit, faith-based, and cause-based organizations

Prior to Storyland, Featonby served as Head of Development at EPH Creative, a firm that develops, builds and delivers bespoke themed projects and events. At EPH, Featonby helped establish the bespoke division of the team. As a result of his business development efforts at EPH, his team was awarded a number of projects from prominent international clients, including Diageo, Chester Zoo, Warhammer, and Cirque Du Soleil. Most recently, Featonby’s team created all of the iconic Striding Man sculptures for the Johnnie Walker Four Corners Distilleries, as well as their new multi-million pound visitor attraction in Edinburgh’s Princes St., which opened to the public in September 2021.

Before EPH, Featonby worked as Business Development Manager at Paragon Creative, where he led on commercial, leisure and theme park projects, in addition to new developments. As one of the leading global design, development and build companies, Paragon worked on over 1000 projects in more than 26 countries, including theme parks, visitor attractions, TV and film, commercial, museums and heritage sites, aquariums, amongst many others.

A graduate of Northumbria University, Featonby moved directly into an advertising career, where he worked in a number of senior account management roles. Over time, his career evolved into business development due to his passion for helping people realise their vision and his commitment to innovation and new ideas. He also has a wealth of ad agency experience working with leading UK brands such as Asda, Pets at Home, and Hermes on their creative campaigns and brand strategies. His first experience with themed entertainment and experiential design came during his time at Paragon Creative many years ago, “where the themed entertainment industry truly became part of my DNA,” he says.

“Sean has a great track record, not only in the themed entertainment world, but in developing valuable connections that lead to creative innovation,” says Blake Ryan, CEO & Managing Partner at Storyland Studios. “We’re looking forward to doing some incredible work together.”

When he’s not leading discussions on turnkey projects from design to development, Featonby can be found supporting his fiancee, Helen, with their Yorkshire based business in the UK, White Cherry Bakery.

“I don’t bake myself; Helen and her team are the talent behind that,” he says. “My focus is ensuring we are constantly developing and innovating, which keeps me busy in the hours where I’m not working with the awesome team at Storyland.”

Storyland Studios imagines, designs and creates immersive experiences and environments that lift the Spirit. They specialise in themed entertainment, experiential retail, museums and cultural attractions, expos, temporary exhibits and branded experiences. The company recently announced a partnership with gaming giant Ubisoft to develop the next generation of themed entertainment. For more information, visit www.storylandstudios.com.

Contacts:

Ben Thompson, Storyland Studios International
Email:
International Phone: 0044 1494 732414

Mel McGowan, Storyland Studios West Coast
Email:
U.S. Phone: +1 800-218-1932

Matt Ferguson, Storyland Studios East Coast
Email:
U.S. Phone: +1 800-218-1932

#####

LAKE ELSINORE, CALIF. – International experience design and production firm Storyland Studios is announcing a partnership today with leading video game publisher Ubisoft to develop a new generation of tech-enabled, in-person themed entertainment experiences. The agreement puts Storyland at the helm of designing two multi-brand themed entertainment offerings based on Ubisoft’s game worlds, for fans and families across the world to enjoy.

A global leader in interactive entertainment, Ubisoft is the creator of iconic properties such as Assassin’s Creed, Just Dance, Prince of Persia, Rabbids and the Tom Clancy’s video game series, to name a few. Over the past several years, the company has expanded beyond video games into film, television, consumer products and themed entertainment.

“Ubisoft’s stories and characters are iconic and globally recognizable,” says Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios. “The settings within Ubisoft’s game worlds are a perfect tapestry for physical world creation–whether historic, real life, city-based, under the ocean, or on a different planet. For an experience designer like Storyland, it’s an incredibly exciting sandbox to play in. We’re thrilled to have been entrusted with this opportunity.”

“We are impressed with Storyland’s expertise in themed entertainment and their three-dimensional story development approach,” said Mathilde Bresson, Location-Based Entertainment Manager at Ubisoft. “Video games and themed parks have a lot more in common than we think. We are excited to join forces with Storyland to continue exploring the potential for synergies and design immersive, innovative and unforgettable experiences based on our catalog of worlds.”

Storyland will be developing themed entertainment concepts capable of being realized in multiple locations around the world, including a full-scale Ubisoft theme park and a 2–3-hour indoor attraction. Both Ubisoft concepts will be predominantly indoor, with outdoor elements. The Storyland team expects to start presenting the concepts at the upcoming IAAPA Expo in November 2021.

Video games have become a juggernaut within the entertainment industry, and are predicted to surpass $200 billion in annual revenue by 2023. Console and PC gaming expect around a 6.8 percent revenue increase by 2025, with about 44 percent of American video gamers choosing these outlets to play.

“The team is ready to dive in,” says Blake Ryan, President and CEO of Storyland Studios. “As a firm that has embraced and championed innovation for more than two decades, we’re really excited to partner with Ubisoft to continue that future-forward innovation.”

To enable the fullest possible realization of interactive gameplay within a themed entertainment environment, Storyland will be partnering with award-winning interactive technology firm Alterface, a developer of dark rides, interactive theatre, and interactive walkthroughs.

About UBISOFT:

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed®, Far Cry®, For Honor®, Just Dance®, Watch Dogs®, and the Tom Clancy’s video game series including Ghost Recon®, Rainbow Six® and The Division®. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: www.ubisoftgroup.com.

About Storyland Studios:

Storyland Studios imagines, designs, and creates immersive experiences and environments that lift the spirit. For more information, visit www.storylandstudios.com.

Contacts:

Joanie Simms, Ubisoft
Email:

Ben Thompson, Storyland Studios International
Email:
International Phone: 0044 1494 732414

Mel McGowan, Storyland Studios West Coast
Email:
U.S. Phone: +1 800-218-1932

Matt Ferguson, Storyland Studios East Coast
Email:
U.S. Phone: +1 800-218-1932

Lake Elsinore, CA, April 27, 2021 – Storyland Studios have been appointed to design a series of new location-based entertainment concepts for Grupo Cataratas, the largest tourism operator in South America.

Grupo Cataratas currently operates six sites in Brazil, with more in development. In 2019 alone, the group welcomed nearly six million guests. The group champions conservation, sustainability, and preservation of the natural environment for future generations.

“Brazil is home to some of earth’s richest landscapes, and many of the most undiscovered parts of our world; places, communities, cultures and histories that have not yet been documented to this day,” said Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios.

“Grupo Cataratas are a wonderful organisation because their core purpose is about celebrating and securing the legacy of the natural environment; the flora and the fauna, the indigenous species, the landscapes and the ecology of this beautiful country. Grupo Cataratas see their role as custodians of the natural world, creating educational, fun experiences that immerse and educate people in the things that really matter in our world.”

Attractions managed by Grupo Cataratas include:

• BioParque do Rio, a reimagined zoo experience which focuses on research, education, and conservation.
• AquaRio, the largest aquarium in South America, which features immersive exhibitions and 350 aquatic species.
• The Paineiras Visitors Center at the base of Corcovado mountain, where more than two million visitors per year travel to see the famous statue of Christ that overlooks Rio de Janeiro.
• The Marco das Três Fronteiras tourist complex, located at the meeting point between Brazil, Paraguay, and Argentina featuring historical sites, regional fare, and an immersive educational experience in the Parana region.
• The Iguaçu National Park and its visitors’ center, where travelers can discover incredible natural wonders such as the Iguaçu Falls.
• EcoNoronha park, a beautifully preserved, government-protected series of islands that include coral reefs and locations such as Praia do Sancho, twice voted the world’s most beautiful beach.
• The upcoming AquaFoz, an aquarium facility that will champion research of both marine and freshwater species, particularly from the ecosystems supported by the Paraná and Iguaçu rivers.

Grupo Cataratas are looking to grow their tourism offerings throughout South America, adding new immersive experiences and attractions. That’s where Storyland Studios comes in.

“Grupo Cataratas hopes to dive deeper into location-based entertainment, in addition to their current, successful aquarium brand “Aqua” which I had a hand in developing as a consultant,” Thompson said. “They want to explore other kinds of immersive, story-led visitor experiences they can offer that are in line with their core purpose. These could center around technology, IP, gaming, or educational content. We’re thrilled to have been selected to help them with this next stage of their journey.”

Storyland will work to develop a themed entertainment strategy for Grupo Cataratas, which includes identifying locations for potential attractions and concept development for the attractions themselves.

“Our team will come alongside Grupo Cataratas to determine whether these attraction sites will utilize existing international or local intellectual property (IP), or develop something completely new for each space,” McGowan says.

For example, Grupo Cataratas recently inked a deal with a Brazilian IP owner, Turma de Monica, to develop an attraction which will operate from the AquaRio aquarium in Rio de Janeiro’s Porto Maravilha Urban Operation. This waterfront community is located in one of the oldest urban developments in Rio de Janeiro, and its goal is to breathe new life into the area through inclusivity, sustainability, modern infrastructure, and innovation, while honoring the region’s rich heritage.

As the partnership develops, Storyland and Grupo Cataratas will explore multiple potential avenues for these immersive attractions. Possible attraction formats include physical activity, IP, edutainment, and both indoor and outdoor water parks.

“This is a fantastic company for Storyland to work with,” Thompson said. “Grupo Cataratas leads with their values and the impact they want to have on future generations. Their goal is to both preserve the natural world, but to also celebrate its power to educate.

“Grupo Cataratas wants to create ways for people to enjoy landscapes, environments and the natural world in a way that leads to better understanding, better actions for a better world.”

Storyland Studios imagines, designs and creates immersive experiences and environments that lift the spirit. For more information, visit www.storylandstudios.com.

Photo by Gabriel Rissi

Lake Elsinore, Calif. – Experience design and themed entertainment firm Storyland Studios is excited to announce its inaugural Storyland Design Challenge, an all-new, international concept design competition for freelance designers working in the themed entertainment industry.

Freelance designers seeking to make their name in themed entertainment are invited to pitch their design concepts for immersive, story-based experiences. The grand prize is $20,000 and the winner will have the opportunity to pitch their concept to industry veterans in a spotlight session at the 2021 Blooloop V-Expo this October.

“After 20 years of telling stories in space, Storyland Studios is inviting the next generation of storytellers to showcase their talent,” said Mel McGowan, Chief Creative Officer at Storyland Studios and veteran Disney Imagineer. “We’re thrilled to offer this incredible opportunity to freelance designers during this unprecedented time in our industry.”

Joining Storyland for this exciting event are industry leading judges, legendary in the themed entertainment world. They include:

• Michael Mack, CEO, Europa Park and Mack NeXT
• Andreas Andersen, CEO and President, Liseberg Group, Sweden, and Board Member at LEGO®️ House Denmark
• Doris Hardoon, Executive Creative Director and veteran Disney Imagineer
• Laurence Beckers, Creative Director, Alterface and Board Member of l’Institut des Arts et Diffusion, Louvain-La-Neuve
• Rachel Read, Founder and co-CEO, Blooloop
• Mel McGowan, CCO, Storyland Studios and veteran Disney Imagineer

Storyland Studios Design Challenge partners include Alterface, Blooloop, Mack NeXT and ThemedAttraction.com.

Hardoon, a prominent voice in The Imagineering Story and Executive Creative Director at Disneyland Shanghai, is a passionate advocate for supporting emerging designers in the industry, alongside the group of stellar, industry-leading judges participating.

“I know the entertainment industry is flourishing and relevant when I see versatile designers showcase who they want to be as the industry’s next generation of visionaries,” she said.

Giving back to the themed entertainment industry

Twenty years ago this October, in the buildup following 9/11, Storyland Studios was formed as a design studio. Since then, Storyland has had the pleasure and privilege of serving the themed entertainment industry with some distinction. As a firm, Storyland has had the distinct privilege of working on award-winning projects, with award-winning industry innovators.

For example, Poverty Encounter by the Children’s Hunger Fund, a project Storyland worked on, was honored with the prestigious Themed Attraction Association’s (TEA) Thea Award. Josh Steadman, Art Director for Storyland, was also honored with a Thea Award for his work on Shanghai Disneyland. Steadman is also the recipient of 11 Solomon Awards and 24 AAFIEs.

Today, the Storyland team boasts over 100 team members and has evolved into a full experience design and storytelling firm with offices on three continents. Most importantly, the firm enjoys cherished relationships with its clients and partners.

“To recognize this achievement, rather than do the usual patting ourselves on the back, we wanted to do something different,” said Ben Thompson, Chief Strategy Officer at Storyland Studios. “we want to give back to the industry which has enabled us to become who we are today.

In particular, we want to give a helping hand to freelance creatives who have been most impacted by COVID. It would be a great shame if talented creative people left our industry at this time, and we felt we could do something about that.”

Design competitions create a networking boost for designers

In light of the COVID pandemic, the nature of networking has changed. The Storyland Design Challenge offers freelance designers the opportunity to get their pitch concepts in front of a distinguished and influential audience.

“The crucial first step to one day landing that dream job is just getting the opportunity to be heard,” said Jakob Fagerström, an independent spatial experience designer and art director. “If you don’t have any natural touch points within the industry, that can feel almost impossible.

“This makes every chance to connect and showcase invaluable for any designer who has a big dream but not as big of a network.”

According to Hardoon, giving future generations a platform is a duty that industry veterans should strive to fulfill wherever possible. Likewise, new talent should be actively making connections among peers and mentors.

“Awareness, connections and discovering talent are a relentless responsibility both the industry veterans and future talent need to engage in,” she said. “Opportunities like this Design Challenge provide a great platform to demonstrate who, why, and how an individual can be recognized and excel.”

Pre-registration open now

Three finalists will be invited to present their concepts during this year’s Storyland Innovation Webinar. All participants will receive a one-year subscription to the Kitestring virtual training platform.

Early registration is open from now through March 31. Entrants who register early may enter the competition free of charge. Standard registration is open from April 1 through June 4, 2021. Entrants may register at storylandstudios.com/designchallenge.

Storyland Studios imagines, designs and creates immersive experiences and environments that lift the spirit. For more information, visit www.storylandstudios.com.

Lake Elsinore, Calif. – Experience design and themed entertainment firm Storyland Studios is excited to welcome Jason Surrell to their rapidly expanding team as Executive Creative Director. Surrell, a veteran of both Walt Disney Imagineering and Universal Creative Group, brings a wealth of experience in themed entertainment and storytelling to Storyland.

Most recently, Surrell served as Senior Creative Executive for both of Universal Studios’s upcoming parks: the $6 billion Universal Studios Beijing and Universal’s Epic Universe. Now, he is looking forward to taking on executive creative direction with Storyland.

“I had a special feeling about Storyland,” he said. “It feels very much how I imagine Walt Disney Imagineering–or WED Enterprises, as it was called at the time–must have felt like in the 50s and 60s. It’s an eclectic and diverse group of highly talented people from probably a hundred different disciplines.”

From the time he was a child, Surrell’s lifelong dream was to work in both film and television, in addition to being a Disney Imagineer. After multiple stints with both the Walt Disney Company and Universal Studios, he embarked on his next career adventure–which brought him to Storyland.

When Surrell saw the concept art for the projects he’s covering at Storyland, which include a theme park and a major film studio tour, he said they felt like “a match made in heaven.”

“Half of my career has been spent working with studio parks and ‘making of’ experiences in some of the biggest franchises in history,” he said. “It looks and feels like something Walt would have done.”

Surrell began his entertainment career as a college student. While working as an hourly performer and as Pluto at Walt Disney World in Orlando, Fla., he and a friend pitched their first show, which went on to be approved and produced.

“I may be the youngest person to pitch, write, and direct a show for Disney. I was 21 and still in college,” Surrell says. “That showed me that, as a writer and director, I could have a future in the business.”

Surrell went on to work with Universal Studios Orlando and Universal Creative Group, where he concepted, wrote, and directed shows in the Orlando parks, in addition to Universal Studios Japan. He scripted both the Jurassic Park River Adventure ride and pre-show at Islands of Adventure.

Next, he moved on to Walt Disney Imagineering, where he worked on concepting and producing shows and media, creative direction, script and story writing, and copywriting. Surrell wrote the first treatment for the New Fantasyland in Orlando’s Magic Kingdom theme park.

“We called out a new way to meet and greet the characters, which became Enchanted Tales with Belle,” he said. “I first wrote down the concept of the Seven Dwarfs Mine Train. The whole idea was presenting Fantasyland differently, in a more organic space with trees, mountains, boulders and water.”

Other credits with the Walt Disney Company include early creative development for Star Wars Land prior to Galaxy’s Edge, Star Tours: The Adventures Continue, The Legend of Captain Jack Sparrow starring Johnny Depp, Raiders of the Lost Jedi Temple of Doom, Star Wars Weekends, The Great Movie Ride, and many more. In addition, Surrell was involved in the enhancements and updates to The Haunted Mansion and Pirates of the Caribbean.

Finally, Surrell headed back to Universal Creative Group, where he took on the role of Executive Creative Director for Universal Studios Beijing and Universal’s Epic Universe. He also oversaw creative direction of Race Through New York Starring Jimmy Fallon, as well as several projects that have not yet been announced.

Surrell is the latest team member to join Storyland’s diverse, rapidly expanding team of creative professionals that includes individuals who formerly served Walt Disney Imagineering, Universal Creative Group, and Pixar Animation Studios, to name a few.

“I’m excited about Jason joining the team because it further enhances the Disney-Universal-Storyland Studios ‘triumvirate’ that we already enjoy and cherish,” said Ben Thompson, Chief Strategy Officer at Storyland Studios.

“Among our executive hires over the last year, Jason Surrell is the sixth alumni of Disney and Universal, joining Jeff Wyatt and Bruce Green, both of Universal and Disney Imagineering, together with Matt Ferguson, Ben Thompson and Josh Steadman, all of whom are Walt Disney Company and Walt Disney Imagineering veterans.”

Surrell says the move to Storyland Studios feels like a natural progression extending from his rich and varied career in themed entertainment.

“I’m excited to progress with a company that is so family-oriented and really has a lot of great projects on the docket. This is the job I would want if I were still working for Disney or Universal. It’s just that kind of company.”

Storyland Studios imagines, designs and creates immersive experiences and environments that lift the spirit. For more information, visit www.storylandstudios.com.

FOR IMMEDIATE RELEASE
Storyland Studios, an experience design firm that helps brands connect their stories in three dimensions, has received the Themed Entertainment Association’s (TEA) Thea Award for Outstanding Achievement on a Limited Budget for Poverty Encounter, a permanent exhibit at Children’s Hunger Fund (CHF), a non-profit in Los Angeles, California. The annual award brings recognition to achievement, talent and personal excellence within the themed entertainment industry.

Credited with Poverty Encounter’s concept development, design development and schematic design, Storyland worked hand-in-hand with the CHF team to create a thought-provoking experience through realistic settings and an emotionally captivating storyline that would carry throughout the entire exhibit.

“We were humbled at the opportunity to help Children’s Hunger Fund craft their story,” said Mel McGowan, Chief Creative Officer at Storyland Studios, “to develop a place that not only educates and transports guests to a place they’ve never been, but transforms visitors’ hearts through the experience.”  

Poverty Encounter is a 90-minute interactive, educational exhibit that transports guests from the comforts of home to witness the reality of extreme poverty as experienced by children around the world. Guests step into a garbage dump village in Central America, a Caribbean town struck by natural disaster, a labor camp in Asia and an underground children’s colony in Eastern Europe; all modeled after real places around the world where impoverished children suffer. 

Storyland’s “Spatial StorytellingSM” team  worked with Children’s Hunger Fund to develop an experiential sequence of encounters around the key objectives that the charity felt were important for telling its story well. 

First, CHF wanted to depict situations that truly reflect the heart-wrenching circumstances children face every day, such as the garbage dumps of Guatemala, internally displaced persons camps or the brickyards of Nepal. Second, they desired to build the highest standard of realism into the scenes with “Disney-level” immersion, including authentic materials to sound effects. Finally, CHF wanted visitors to leave Poverty Encounter with the understanding that food, development and other resources can create opportunities for hope despite dire circumstances.

The experience concludes in CHF’s volunteer warehouse where visitors are invited to take immediate action building food boxes for families in need.

“We’re grateful to join Children’s Hunger Fund in thanking the Themed Entertainment Association for this honor and recognition,” said McGowan.

Other 2020 Thea Award recipients include Star Wars: Galaxy’s Edge and Millennium Falcon: Smuggler’s Run at Disneyland Resort in California, Hagrid’s Magical Creatures Motorbike Adventure at Universal Orlando, The Hebrew Bible Experience at Museum of the Bible in Washington DC and Warner Bros. World in Abu Dhabi.

The TEA Thea Award recipients are announced each November and formally awarded the following Spring. However, due to pandemic restrictions in 2020, the Themed Entertainment Association will celebrate and showcase the 26th Annual Thea Awards recipients with a series of digital Thea Case Studies sessions, and in 2021, TEA will resume gathering in person for the TEA Summit and the Thea Awards Gala.

About Storyland Studios

Storyland Studios is a unique team of experience-design specialists comprising artists, architects, strategists and problem solvers who believe in the power of story to change the world. The studio exists to help business leaders create and connect their stories in three dimensions: the strategic brand narrative, the spatial environment and with interactive media. Storyland partners with brands and with other agencies to create environments and immersive experiences that lift the spirit, creating deeper stories that shape culture.

More info: www.StorylandStudios.com 

Media inquiries: mel@storylandstudios.com

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