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17th June 2025
RMS Titanic Inc. Sets Sail into New Era of Global Expansion with Storyland Studios’ Ben Thompson at the Helm
An expanded partnership sets course for global expansion of the Titanic brand through immersive experiences and strategic collaborations.
Atlanta, GA — June 17, 2025 — RMS Titanic Inc. (RMST), in partnership with Ben Thompson of Storyland Studios, is charting a bold new course for the Titanic brand with a renewed strategic focus on global development, partnership-driven growth, and experiential innovation. As part of this evolution, Thompson, Chief Strategy Officer at Storyland Studios, along with his team, will now lead global brand expansion for Titanic.
This development marks the culmination of a year-long collaboration between RMST and Storyland Studios, aligning creative vision with long-term growth strategy. Together, they’re ushering in a new era for the iconic Titanic brand—one defined by fresh energy, innovative partnerships, and an ambitious roadmap for the future.
E/M Group, the experiential company behind bringing Titanic to life through touring exhibitions, permanent venues, and digital experiences, continues to drive the vision for expanding the brand worldwide
Kris Soder, CEO of E/M Group and sole director of RMS Titanic Inc., added, “We believe strongly in the power of collaboration and imagination to carry Titanic’s legacy forward. The next chapter will expand our reach while honoring the stories and history that continue to resonate with millions worldwide.”
Ben Thompson brings more than 25 years of success across theme parks, immersive experiences, touring exhibitions, hospitality, consumer goods, retail, and brand experiences. At Storyland Studios, he’s taken the business from a mainly US-focused design and fabrication firm into a global experience design practice, helping IP owners such as LEGOLAND®, Hasbro, M&M’s and Sports Illustrated develop powerful experiential destinations across North America, the Middle East, Europe, and Asia.
Now, he’ll advise on RMS Titanic Inc.’s global experiential strategy by identifying the right formats, partners, and real estate opportunities to bring Titanic’s legacy to audiences across continents.
“I’m incredibly excited that Kris and the team at RMS Titanic are continuing to place their trust in Storyland as a strategic partner as we set out on this new adventure together,” said Thompson. “TITANIC: The Artifact Exhibition is by most accounts the most visited touring exhibition of all time, with over 36,000,000 visitors and counting. And yet we see so many more opportunities for growth, both in developed markets like the USA and Europe, and especially in the transforming experiential destinations in Latin America, the Middle East, and Asia Pacific. I couldn’t be more thrilled to have been given this opportunity to lead the strategic development of this iconic property.”
The new strategy is rooted in partnerships across North America, Latin America, Europe, the Middle East, Oceania, and Asia. From cultural institutions and museums to licensing partners and real estate developers, RMST and Storyland Studios are actively seeking collaborators ready to help bring the next generation of Titanic experiences to life.
Opportunities span multiple formats and business models, from museum exhibitions and themed attractions to immersive installations. With the right partners, RMST and Storyland Studios are confident that the next decade will be the most dynamic yet for Titanic. The brand is poised to expand its footprint and deepen its emotional impact on global audiences through thoughtfully executed, highly immersive experiences.
To explore partnership opportunities or learn more about Titanic’s global expansion plans, please contact: bthompson@emgroup.com
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For press inquiries, please contact:
Wendy Perez
E/M Group
About RMS Titanic Inc.
RMS Titanic Inc.’s mission is to preserve the legacy of Titanic’s maiden voyage and subsequent sinking. It honors the memory of her passengers and crew through conserving and displaying recovered artifacts, presenting comprehensive educational programs, mounting innovative exhibitions, and promoting research and recovery initiatives, including wrecksite imaging and analysis. RMST was granted salvor-in-possession rights to the wreck of Titanic and is the only company permitted by law to recover artifacts from the wrecksite. RMST has recovered and conserved more than 5,500 artifacts since 1987 and is an affiliate of E/M Group.
About E/M Group
Experiential Media Group, LLC (E/M Group), located in Atlanta, is a world leader in the development and display of exhibitions that educate, entertain, and inspire audiences of all ages. The Company’s exhibitions, including BODIES…The Exhibition and TITANIC: The Artifact Exhibition, captivate audiences through compelling stories, authentic artifacts, and amazing specimens. Exhibitions are presented in museums, exhibition centers, and other entertainment venues. Additional information about E/M Group and exhibition locations is available at EMGroup.com.
About Storyland Studios
Storyland Studios is a full-service experience design firm with offices in the U.S. and Europe. We imagine, design and create immersive experiences and environments that lift the Spirit. Storyland Studios team Members and Executive Leadership include alumni from The Walt Disney Company, Walt Disney Imagineering, Pixar Animation Studios, Universal Studios, and LEGOLAND®—all passionate about creating immersive storytelling experience that shape culture and connect with people on an emotional level. www.storylandstudios.com