First Ubisoft Entertainment Center to open at Studios Occitanie in France
Studios Occitanie Méditerranée is a new mixed-entertainment destination opening in 2025
ORLANDO, FL – November 18, 2021 – Ubisoft and Storyland Studios announced the development of the world’s first Ubisoft Entertainment Center at Studios Occitanie Méditerranée. This multi-brand themed entertainment experience is the first in a series of centers that will immerse fans and newcomers alike in fully interactive worlds based on Ubisoft’s popular game franchises.
“Studios Occitanie is excited to become the first location for Ubisoft’s groundbreaking Entertainment Center concept,” said Bruno Granja, founder of Studios Occitanie. “Gaming has grown to become the biggest form of entertainment. It makes sense that we partner with France’s leading game publisher to create a new kind of immersive experience that celebrates gaming culture.”
Studios Occitanie Méditerranée is a world-class business and entertainment hub dedicated to the global media industry and their fans. Strategically located on France’s Mediterranean coast and a 40-minute drive from the city of Montpellier, the 88-hectare mixed development will include a professional film studio, multiple entertainment offerings as well as retail, dining, and hospitality. Studio Occitanie is slated to open to the public in 2025.
“Ubisoft is thrilled to partner with Studios Occitanie, an ambitious new entertainment development that aims to bring the magic of storytelling to life in France,” said Mathilde Bresson, Location Based Entertainment Manager, Ubisoft. “We couldn’t think of a better place to establish our first location than in the region of Montpellier, home of the Ubisoft studio that created our iconic characters Rayman and Rabbids.”
The unique entertainment concept will be designed by Storyland Studios and powered by Alterface’s cutting-edge gamification technology, “Wander.”
“We’re proud to be designing a truly next-generation concept that will allow those who grew up in the digital media age to experience Ubisoft’s diverse worlds through three-dimensional immersive storytelling,” said Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios.
“Thanks to the Wander technology, we’re creating unlimited opportunities for guests who want to engage with our experience on a deeper level, to do so in an interactive, personalized and ever-evolving way,” said Etienne Sainton, Product Manager at Alterface.
In addition to the Ubisoft Entertainment Center concept, Ubisoft and Storyland Studios are designing a large-scale Ubisoft Theme Park.
“Both designs are being created with a wide variety of potential target markets and locations in mind,” Bresson said. “We are eager to bring these experiences to our ever-growing international fanbase, and to new audiences in every country across the globe.”
Press Contact
Joanie Simms
Associate Corporate Communications Manager
joanie.simms@ubisoft.com
About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids, Tom Clancy’s Rainbow Six®, The Crew®, Tom Clancy’s The Division® and Watch Dogs®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: www.ubisoftgroup.com.