Situation
The stylish Hotel Zetta, located in San Francisco’s vibrant SoMa district, approached our team with a bold vision: to create a striking entertainment centerpiece for their lobby. Inspired by the classic game show The Price is Right, they wanted a giant Plinko wall that would enhance the hotel’s dynamic and playful atmosphere.
As a hotspot for travelers seeking unique cultural experiences, Hotel Zetta’s design blends modern sophistication with a warm, lived-in feel, making it an inviting space for guests to relax and enjoy the city’s nightlife. Our challenge was to craft an interactive installation that seamlessly integrated with the hotel’s existing aesthetic while elevating the overall guest experience.
Transformation
The Plinko wall has become a beloved attraction at Hotel Zetta, drawing in guests from around the world who are eager to test their luck. More than just a game, it offers visitors a chance to win exciting prizes, ranging from indulgent spa experiences to VIP room upgrades or even complimentary future stays. This engaging addition amplifies the hotel lobby in being an interactive social hub, enhancing the guest experience while reinforcing Hotel Zetta’s reputation as a stylish, forward-thinking destination in the heart of SoMa.
Our team takes pride in delivering creative, fun, and seamlessly integrated solutions that not only meet but elevate our clients’ visions—ensuring each project is as unique and dynamic as the spaces they inhabit.
Solution
To bring this vision to life, we designed a striking 15-foot-high Plinko wall with a sleek light wood finish and a bold black-and-white target at its center. This larger-than-life installation is perfectly scaled to accommodate soccer balls, which guests toss down from the mezzanine level for an exciting, gravity-driven game. Every detail was thoughtfully considered to ensure the Plinko wall felt like a natural extension of Hotel Zetta’s design, using materials that harmonized with the space’s existing elements. The result was a seamless blend of function and style, adding a dynamic and interactive feature to the hotel’s already vibrant lobby and Playroom.