RELAUNCHING A LANDMARK – THE ULTIMATE LAKESIDE DESTINATION

The City of Lake Elsinore sought to revitalize their famous lake as a local and regional vacation spot for lovers of outdoor and extreme adventures.

Launch Pointe: Launch into Fun. Stay for the Memories.

BRANDING ADVENTURE

We created a strategic brand story that establishes the Launch Pointe Recreation Destination and RV Park as the perfect place to launch adventures and create lasting memories.

“We helped them identify their target markets, create a fresh brand story, and create an immersive environmental package that welcomes and engages visitors in their own story of relaxation and fun in Lake Elsinore.” Blake Ryan, PlainJoe President & Managing Principal”

LOGO DESIGN

Launch Pointe’s new logo communicates excitement and activity while creating a simple and direct connection to the action they want their customers to take —reserve a spot to launch their lakeside adventure. The circular launch icon acts as a punctuation that turns the name into a statement.

ENVIRONMENTAL DESIGN

Inspired by the casual cool of mid-century American resort towns and popular outdoor sport, we blended vibrant colors along with rugged textures.

PLACEMAKING

Attraction posters featuring available activities and adventures bring to mind memories past and the fun to be had in the near future.

WAYFINDING

High impact wayfinding directs guests into a variety of experiences that speak to rugged outdoor activities and the optimism of mid-century travel.

ADVENTURES AND AMENITIES

Visitors to Launch Pointe travel into multiple “districts” through portals where they encounter a variety of opportunities to explore and enjoy this vacation paradise.

The Landing:

A “third-place” community hub, The Landing is a lakeside picnic and gathering venue where daytime play meets nighttime fun.

Vintage Village:

Kick back like Grandma and Grandpa did in the vintage Airstream trailer village or leap forward in your own private yurt.

Dream eXtreme:

Districts throughout celebrate the activities that make Lake Elsinore the extreme sports capitol of the world – Motocross, Skydiving, Wakeboarding, Auto Racing, and more!

The Bobber:

A fisherman themed snack shack and bar where food and fun flow freely.