Revitalising Lake Elsinore, California 

The City of Lake Elsinore aimed to revitalise its famous lake as a premier local and regional vacation spot for outdoor and extreme adventure enthusiasts. City leaders envisioned transforming the area into a timeless destination to attract visitors seeking a blend of relaxation and thrilling activities. Storyland Studios collaborated with the City of Lake Elsinore to create a strategic brand story and design for Launch Pointe: a recreation destination and RV park. 

Launch into Fun. Stay for the Memories.  

Launch Pointe’s new branding emphasised Launch Pointe as the ultimate place to embark on adventures and create lasting memories. We further communicated excitement and activity through logo, graphic, and environmental design, drawing inspiration from mid-century American resort towns. Our team blended vibrant colours and rugged textures to create a visually appealing environment to resonate with outdoor enthusiasts. Attraction posters and high-impact wayfinding would guide guests through various experiences, capturing the essence of rugged outdoor activities and the optimism of mid-century travel. 

Launch Pointe offers visitors multiple “districts,” including:  

• The Landing: A community hub for lakeside picnics and gatherings, combining daytime play with nighttime fun. 

• Vintage Village: Guests can relax in vintage Airstream trailers or modern yurts, offering a nostalgic yet contemporary experience. 

• Dream eXtreme: Celebrates Lake Elsinore’s status as the extreme sports capital, featuring activities like motocross, skydiving, wakeboarding, and auto racing. 

• The Bobber: A fisherman-themed snack shack and bar where food and fun flow freely. 

A Vibrant, Engaging Destination for Adventure-Seekers of All Ages  

Launch Pointe has successfully positioned itself as a vibrant and engaging destination for adventure-seekers and families alike. The comprehensive branding and design efforts have revitalised Lake Elsinore, making it a timeless destination that attracts visitors year-round. The project not only enhances the area’s appeal but also fosters a sense of community and adventure, inviting guests to create lasting memories.