Reimagining Beloved Visitor Attraction 

 Avengers STATION, a permanent attraction at the Treasure Island Hotel and Casino in Las Vegas, Nevada, needed to be reimagined to become more immersive and interactive. Storyland was tasked with updating the Avengers STATION experience to highlight newer Marvel films and characters, enhancing the overall guest experience. 

A Functional Avengers Outpost for Fans of All Ages 

Our team crafted the concept for a functional Avengers outpost that seamlessly tied the characters to the space. Guests would step inside the Avengers’ Las Vegas base of operations and gain a unique behind-the-scenes look at how the heroes prepare to protect the planet and the galaxy beyond. 

 The updated attraction concept features tours of Tony Stark’s R&D Lab, Shuri’s portable workshop, the Avengers threat containment area, the Infinity Stones Observatory, and Bruce Banner’s Bio Lab. Interactive displays and effects allow guests to dive deeper into the world of the Avengers and learn more about their favourite heroes. The experience concept culminates in a finale where guests see how they measure up to the iconic superhero team as they battle the newly-resurrected Ultron. 

Connecting to the Marvel World Through an Immersive Experience

Our reimagined Avengers STATION concept transformed the space into a highly immersive and interactive attraction to resonate with fans of newer Marvel films and characters. This unique and engaging experience was designed to truly bring the Marvel universe to life, enhancing fans’ connection to its characters and worlds while ensuring the attraction’s continued appeal and relevance.