Situation
Greek Mythology, Edutainment, and Fun
The popular Aquaventure water park in Dubai sought to expand into a full-scale aquatic theme park that would offer guests an immersive and educational experience. The goal was to create an engaging and interactive environment that combined elements of Greek mythology, conservation, sustainability, and fun, appealing to a diverse audience and enhancing the park’s reputation as a premier destination.
Solution
Choose Your Own Greek Adventure
Storyland Studios designed a layered story for the Aquaventure theme park, integrating themes from Greek mythology with a gamified, personalised, choose-your-own-adventure approach. This innovative design invites guests to join one of three factions led by Greek gods Poseidon, Chronos, and Artemis, each offering unique experiences and adventures. This audience-centered approach to wayfinding allows guests to tailor their visits based on personal interests.
We developed unique characters based on Atlantis mythology, each with its own mascot to engage younger visitors. These characters and factions guide guests through the park, offering thrilling and educational experiences that emphasise conservation and sustainability. The day concludes with a colours-and-lights spectacular that celebrates the winning faction.
Transformation
A Dynamic Experience That Lifts the Spirit
The expansion of Aquaventure into a full-scale aquatic theme park redefines the guest experience by blending mythology, adventure, and education, offering a dynamic and interactive environment. This transformation enhances Aquaventure’s status as a leading destination in Dubai, attracting visitors worldwide with its unique blend of storytelling and entertainment.