A Refreshed, Enhanced Aquarium Experience  

 The SEA LIFE Aquarium at LEGOLAND® California Resort in Carlsbad, California, needed an update to its original design to enhance the visitor experience and refresh the brand’s image. Storyland’s challenge was to revitalise the interior design of the aquarium while ensuring the health and safety of the aquatic life during the renovation process. We set out to create a more engaging and immersive environment that aligned with the fun and educational mission of SEA LIFE. 

Breathing Life into a Refreshed Aquatic Environment  

 In collaboration with Merlin Entertainments’ design team, Storyland Studios embarked on a project to update and refresh the SEA LIFE Aquarium’s interior design. We worked closely with SEA LIFE’s educators and scientists to bring innovative design concepts to life, ensuring that the new environment was both visually appealing and informative. 

 Our team also developed the “Sea at Night” experience, where visitors could interact with simulated bioluminescent waves that reacted to their movements. This engaging feature was designed to mimic the glowing tides seen along the Pacific coastline, offering guests a unique and memorable experience. Throughout the project, we provided project management oversight, with particular attention to the well-being of the aquatic life, ensuring a seamless transition to the updated design. 

A Must-See LEGO® Attraction for Guests of All Ages 

 The revamped SEA LIFE Aquarium now offers an enhanced visitor experience that immerses guests in an underwater LEGO® adventure. The new design and interactive features have revitalized the brand and strengthened its appeal to millions of visitors at LEGOLAND® California Resort. The collaboration between Storyland Studios, Merlin Entertainments, and SEA LIFE’s team has successfully refreshed the aquarium’s look and feel, making it a must-see attraction for guests of all ages.