The first Sports Illustrated resort location is anticipated to open in Punta Cana, Dominican Republic, with an expected unveiling date in 2023. An Orlando resort will follow. Other possible locations in the United States and Hawaii are under consideration.


Sports media mega-giant Sports Illustrated selected Storyland Studios to master plan and design Sports Illustrated Hotels and Resorts, set to begin rolling out worldwide as early as 2023, beginning with locations in the Dominican Republic and the United States.


To create engaging, entertaining sports-themed resorts for fans of all ages. Each resort will feature high-energy, participatory visitor attractions that engage guests’ inner sports enthusiast, drawing Sports Illustrated’s 70 million+ consumers into real-life experiences beyond publications and multimedia. Resorts will also feature high-quality dining, lifestyle and wellness experiences, and celebrate some of the most iconic moments and athletes in sports history.