SITUATION
Developing impactful, strategic relationships for one-of-a-kind IP collaborations.
Since 2021, Storyland Studios has partnered with Saudi Arabia’s Qiddiya Investment Company, completing over 30 exciting projects. Storyland provides strategic consulting support in the areas of intellectual property partnership and in creative explorations to identify opportunities for collaboration with many household name brands.
SOLUTION
Successful relationships; imaginative, creative solutions.
Our team has had the privilege of making the first introduction of Qiddiya to many of the household names in the entertainment industry. We have developed relationships with a significant number of high-profile IP owners from within film, television, video games, and consumer products.
Storyland’s consulting services have also extended to creating business plans and asset-level analyses to support the consideration of potential investments.
TRANSFORMATION
Bringing rich, in-depth concepts to life in real time—delighting guests and fans along the way.
The Storyland Studios team are proud to have supported the creative and strategic development of several key assets within Qiddiya City. Our contribution to publicly announced assets includes the Gaming and Esports District. Positioned as “the world’s first city built for play,” it aims to attract gamers, competitors, and visitors from all over the globe, immersing them in their favorite gaming worlds like never before.
Storyland was also honored to support Qiddiya at the Esports World Cup in 2024 with the HoYoverse x Qiddiya collaboration, which brought the Zenless Zone Zero brand activation to Riyadh Boulevard for two weeks.