Theming the Carlsbad LEGOLAND® Hotel 

 In collaboration with Merlin Entertainments, the challenge was to theme the entire LEGOLAND® Hotel in Carlsbad, California, creating a fully immersive experience that stays true to the LEGO® brand. The project required integrating the necessary elements of a real structure, such as architecture, plumbing, lighting, and electricity, while maintaining consistency with the LEGO® scale and aesthetics. 

An Immersive, Larger-Than-Life LEGO® Experience 

 Storyland Studios’ Spatial Storytelling team worked closely with Merlin Entertainments to develop an immersive design for the LEGOLAND® Hotel. The team conducted an in-depth study of LEGO® catalogs to ensure that all design elements were consistent with the LEGO® brand and scale. This allowed for an informed design perspective and the ability to troubleshoot any conflicts between architectural requirements and LEGO® aesthetics. 

 The hotel features a 60-foot tall LEGO® tower and an army of 2-foot tall LEGO® men, along with mass-produced themed elements for every room, creating a world built for the people of the brick. Our team ensured that all elements met the quality and accuracy standards of the LEGO® brand, working diligently to resolve any conflicts during installation. Storyland’s collaboration with Merlin Entertainments involved continuous communication and teamwork to achieve a successful outcome. 

A Landmark Attraction for the Young and Young at Heart 

 The LEGOLAND® Hotel has become a landmark attraction, with virtually 100% occupancy and minimal wear and tear on the theming finishes after seven months of operation. The project received approval from LEGO® representatives for its quality of theming and brand accuracy, reflecting Storyland’s attention to detail and commitment to excellence. 

 Merlin Entertainments expressed their satisfaction with the project, highlighting the positive impact of Storyland Studios’ design and execution. Plans for future hotel developments, including a