Bringing a Marvel Icon to Life

To celebrate the cinema debut of The Hulk, Storyland Studios was commissioned to create a bold, large-scale promotional experience for theatres around the world during opening week.

Custom Fabrication with Cinematic Power

Using a limited-edition, one-of-a-kind master sculpture from the Stan Winston Studio, our in-house team custom-fabricated 240 nine-foot-tall Incredible Hulk statues. Each piece was individually produced, assembled, and hand airbrushed using high-quality materials and technology. With international deployment in mind, our team designed the statues to meet specific durability requirements and ensured each Hulk could be shipped as a single, whole unit.

A Smash Hit Worldwide

The larger-than-life Hulks thrilled audiences and quickly became fan favourites in theatres across the globe. Their striking presence helped fuel word-of-mouth buzz and created memorable photo opportunities that extended the film’s impact beyond the screen. The installations contributed to an immersive launch experience that matched the energy and scale of the iconic character.