Situation
A Prime Location with High Potential
CATALYST’s apartments are perfectly located in downtown Houston. Created to seamlessly integrate work/life balance, with luxurious amenities at resident’s fingertips through their concierge service.
Solution
Catalyst Houston – Live Inspired
Our designers collaborated with Catalyst Houston, providing the Strategic Storytelling (branding) and Spatial Storytelling (environments) aspects of their interior spaces including the design and development of innovative environmental graphics and installations, custom artwork, and interactive virtual tour kiosks in the space.
Transformation
Houston’s Most Sought After Address
Catalyst Houston desired to create a lifestyle centric brand, which contributes to the City of Houston’s overall efforts in elevating its brand as a dynamic, world city. The brand and space reflect a personable, youthful and aspiring tone that is in-tune and on-time with active lifestyles. Catalyst Houston provides an opportunity for downtown living where tenants can explore and truly experience Houston from a new, high-rise perspective.
