SITUATION
An ongoing partnership spanning continents and major asset typologies.
Storyland Strategy Consulting Group have supported NEOM since 2022, working directly for the organisation, as well as in consortium with major management consulting firms.
SOLUTION
Providing entertainment and culture strategy for an innovative urban development – and beyond.
For our first project with NEOM, we were asked to analyse and provide updates to the entertainment and culture strategy for THE LINE, an innovative urban development built for sustainability and efficiency. This entailed an extensive review of their forecasts for residents and visitors.
We reviewed the types of entertainment assets they were proposing to build, then made a series of strategic recommendations, including identification of the first approved entertainment assets within THE LINE.
TRANSFORMATION
The strategic partnership continues…
Our team benchmarked four major asset typologies for NEOM: theme parks, nature parks, family entertainment centers (FECs), and water parks. Then, we provided a market-based assessment of what a world-class asset would look like within each of these typologies. Finally, we conducted peer review of several design submissions being considered for each asset type.
Storyland continues to support the entertainment team at NEOM as they develop their plans for asset opening.
