Storyland Studios Returns As IAAPA Global Sponsor For 2024

Storyland Studios, the full-service experience design and strategy firm, has confirmed it has renewed its sponsorship of IAAPA, the global association for the attractions industry.

Following the firm’s presence at IAAPA Expo trade shows and summits worldwide last year, Storyland Studios has committed to supporting IAAPA with its expos, conferences, education and events – across the globe and virtually again for 2024.

“IAAPA has been instrumental in the development and growth of our business over the last several years, and we couldn’t imagine doing what we do without the support of this fantastic organization,” says Partner and Chief Strategy Officer Ben Thompson.

“Having worked across a few different industries in my career, I can tell you that there is no better trade organisation in the world than IAAPA. The culture created and maintained by the upper board of directors on the executive team and upheld by every single person who works within IAAPA both in the office and at the trade shows is exemplary.”

“Our industry is special because of this culture of collaboration, of seeing the best in people, and of continuous improvement.”

Thompson attended a number of IAAPA events throughout 2023 with members of the Storyland team, and had presence as a panel speaker and moderator at multiple summits and expos.

“IAAPA is more than just a way for us to connect. It’s a platform that promotes the sharing of knowledge. It empowers us as an industry to learn, create, and shape the best experiences for our guests and visitors”.

In November, Storyland announced two brand new theme parks whilst at exhibiting at the annual expo in Orlando; LibertylandUSA in South Dakota, and Porto Boega on the Minho River in Portugal.

Marie Rayner, the firm’s Head of Bids and Sustainability Champion, moderated the Sustainability in Attractions panel at the IAAPA Middle East Trade Summit back in January, whilst Marlene Toussaint, the firm’s Director of Business Development, will also lead a panel on creating experiences with technology trends at the IAAPA LATAM Summit in Colombia this month.

“We look forward to another year of meeting friends old and new around the world as we support IAAPA expos in the Middle East, Latin America, Asia Pacific, Europe, and, of course, North America”, concludes Thompson.

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The Storyland Studios team at IAAPA Expo 2023, joined by previous Chairman of the Board Jim Pattison, current Chairman of the Board Wuthichai Luangamornlert, IAAPA President and CEO Jakob Wahl, and Vice President, Executive Director Michael Shelton, ICAE and other senior IAAPA Senior Leadership members.