Storyland and Imagine Announce Co-Production Partnership for Major New Frank Lloyd Wright Exhibition

The partnership brings together two experience-driven design organizations to translate Wright’s visionary legacy into an immersive format designed to engage museum audiences around the world while shaping the future of architecture and design.

The exhibition will be curated by the Taliesin Institute at the Frank Lloyd Wright Foundation, led by Dr. Jennifer Gray, providing academic leadership and museum-level scholarship for the international exhibition circuit. Grounded in the study of organic architecture and the critical histories of modernism, the Institute examines Wright’s work within its historical context while engaging its continued relevance for design, urbanism, and environmental stewardship. Its curatorial leadership ensures rigorous research, thoughtful interpretation, and meaningful contemporary framing.

Initial floor plans and digital assets will be previewed during the American Alliance of Museums (AAM) Expo in Philadelphia on May 20–23, where the Imagine and Storyland teams will share early insights into the exhibition’s development. Additional details will be released following the conference.

“Growing up in Northeast Ohio and spending time in Western Pennsylvania, Frank Lloyd Wright was part of the landscape. Experiencing Fallingwater and seeing homes in my community influenced my understanding of how design affects the way people move through and feel within a space,” said Tom Zaller, President and CEO of Imagine.

“As someone who has built a career creating experiences through storytelling and design, Wright’s work represents the pinnacle of creativity and intention in design. This collaboration marks an exciting new chapter in immersive storytelling. Together with the Storyland team, we are honored to translate Wright’s visionary work into a format that hasn’t been done before — designed to inspire, engage, and ensure his story resonates for generations to come, honoring his legacy while shaping the future.”

“Frank Lloyd Wright believed architecture should elevate everyday life, and bringing his ideas to new audiences is central to our mission,” said Henry Hendrix, Vice President and Chief Marketing Officer for the Frank Lloyd Wright Foundaion. “We are thrilled to partner with Imagine and Storyland to translate Wright’s legacy into an experience that is both deeply grounded in scholarship and accessible to people around the world. “

The project represents an exciting expansion of Storyland Locations exhibition portfolio and reinforces its commitment to creating immersive environments that connect audiences with meaningful cultural narratives. For Imagine, the collaboration underscores its expertise in translating iconic legacies into thoughtfully designed immersive exhibitions for museums and cultural institutions around the world. Guided by academic leadership, the exhibition aims to set a new benchmark for how architectural history can be experienced in a museum context.

More information about the exhibition will be shared following the AAM Expo.

About Imagine
Imagine (formerly known as Imagine Exhibitions) is a global leader in immersive storytelling and experiential design, specializing in the development of world-class exhibitions and attractions for museums, studios, IPs, brands, and leisure destinations worldwide. Through its four core services — Exhibitions, Studio, Retail, and Operations — Imagine creates visitor experiences that entertain, educate, and inspire.

Imagine’s Exhibition division develops, manages, and tours award-winning traveling experiences with highlights including Harry Potter™: The Exhibition, Jurassic World: The Exhibition, Titanic: The Exhibition, Downton Abbey: The Exhibition, and Hunger Games: The Exhibition, captivating audiences and driving attendance worldwide. Its Studio plans, designs, and produces both traveling and permanent experiences, offering comprehensive creative services for clients seeking unique, story-driven experiences. The Retail division enhances guest engagement and drives revenue through bespoke product development, store design, and operations, while the Operations team provides extensive consulting, marketing, and operational support, ensuring the seamless and profitable management of visitor experiences across various venues.

Imagine is currently producing, presenting or operating more than 40 unique experiences around the globe, spanning museums, science centers, zoos, botanical gardens, integrated resorts, and non-traditional venues. For more information, visit www.theimagineteam.com or follow Imagine on Facebook, Instagram, and LinkedIn.

About Storyland Locations
Storyland Locations is the development arm of Storyland Studios — created to turn powerful stories into transformational experiences. As a dedicated experiential developer backed by private investment, the company develops projects in-house, shaping concepts, securing IP, forming operating partnerships, and raising the capital required to bring experiences to market. Storyland Locations maintains relationships with real estate owners and developers worldwide and brings a strong understanding of the content, commercial, and operational needs required to deliver successful destination experiences.

About the Frank Lloyd Wright Foundation
The Frank Lloyd Wright Foundation, established by Wright in 1940, is dedicated to helping to create a better world shaped by Frank Lloyd Wright’s legacy and ideas, inspiring how we live, learn and build. The Foundation advances Frank Lloyd Wright’s legacy by connecting people to the continued relevance of Frank Lloyd Wright’s architectural legacy; preserving the buildings, landscapes, and collections of Taliesin and Taliesin West; and advancing the impact of architecture and design.