Ben Thompson

Chief Strategy Officer
Head of International

Ben Thompson

Chief Strategy Officer
Head of International

Ben Thompson spent the last 20 years in marketing, sales and strategy roles at leading global companies. Ben joined the accelerated management scheme at Mars Inc in 2000, and left as Director of Category Leadership 11 years later when he moved to The Walt Disney Company. In under 5 years at Disney he rose to become Regional Marketing Director, leading the UK/EMEA retail marketing on properties like Star Wars Episode VII, Avengers Assemble, Iron Man 3, Spider-Man 2, Frozen, Cars 2 and Brave. Ben then moved to Merlin as a Global Marketing Director with responsibility for opening 4 LEGOLAND®️ Parks and 40 Midway sites across the world, including development of new brands; Little Big City, the Bear Grylls Adventure, and Peppa Pig. In 2018 Ben founded his own strategy consultancy; clients included KidZania, Cataratas Group (the largest park operator in South America), Europa-Park, and Tony’s Chocolonely. After meeting Mel McGowan at IAAPA in 2019, Ben and Storyland formed first a friendship, then a partnership, and finally a marriage! Ben joined Storyland Studios as Chief Strategy Officer and Head of International in August 2020 and runs Storyland’s International office just outside London.