Simworx-Robocoaster AGV

With experience in developing theme parks, attractions, guest experiences, VR/AR/XR, digital media, and interactive gaming projects, Adam Booth helps to make Storyland client projects a reality. His background in architecture and construction enables him to bring a holistic perspective to any endeavor. Adam is also knowledgeable and experienced in sustainability, an essential area of expertise for any themed environment development. 

For over 15 years, Adam has worked on location-based entertainment projects for some of the industry’s biggest names. Before joining the Storyland team, he served as a project producer at Katapult and in multiple roles at Simworx, including design, art direction, product development, and project management. He holds a Foundation Degree in Construction with Architecture from Staffordshire University. 

Adam’s Projects

Boega Island

Adam is the project manager for this ecological site in Portugal, which requires interventions and sustainable planning to meet the environmental needs of the project.

Projects At Previous Firms

National Geographic Ultimate Explorers

Adam was involved in the rollout and continuous product development of six National Geographic VR and interactive media attractions worldwide, including in China, Mexico, and GCC, from concept to installation. 

Simworx-Robocoaster AGV

Adam led a team of engineers and designers to take the product from proof-of-concept to market as an industry-ready product. 

CBeebies Land

Adam acted as Principal Designer for CBeebies Land design and development, located at England’s Alton Towers Theme Park. 

As Vice President of Project Delivery, Dale Borgen is responsible for the many elements and moving parts that drive project excellence at Storyland Studios. Dale leads and manages the Project Delivery Team through all phases of development, ensuring the successful execution and delivery of all Strategic, Interactive, and Spatial Storytelling projects. Dale brings a long-term partnership with PlainJoe, A Storyland Studio, and two decades of vocational ministry to the table, making him an excellent driver of our cause-oriented work, as well as projects across a wide range of industries.  

When Dale isn’t hard at work at Storyland, he enjoys cycling, playing guitar, and traveling.  

Dale’s Projects

Emotionally Healthy Discipleship

Helped increase the scale and worldwide impact of the ministry through digital and print media as a member of the ministry’s strategic leadership team.  

Rooted – Mariner’s Church

Partnered with Mariner’s Church to develop the Rooted brand, digital presence and conference network resulting in churches utilizing the Rooted small group curriculum. 

Kitestring & Media Social

Facilitated development of online church broadcast platforms with a focus on quality control and user experience that met the specific needs of churches. 

Kelsey Sibal serves as both the director of production and senior project manager at Storyland Studios and PlainJoe Studios. She helps bring her client’s ideas and stories to life in three dimensions: branding, digital, and environments.

In her role as director of production, she oversees the project management team as well as overall studio resource allocation. As senior project manager, she’s managed more than forty successful projects across all studio disciplines (branding, digital, environmental design, architecture, and custom fabrication) and with varying ranges of complexity and scale of budget, scope and schedule.

Prior to Storyland, Kelsey worked as a Water Rescue/Project Manager for Amphibious Medics helping to run large scale events such as Tough Mudder, Color Run and Spartan Races around the country. Kelsey graduated from Cal State San Bernardino with a degree in Business Marketing.

 Ever since his first trip to Orlando at the age of ten, Jonathan as held a deep passion for Theme Parks and Themed Entertainment. He has spent the last decade working in the themed entertainment industry in roles that cover executive production, project management and business development for a number of exciting companies.

​To date, Jonathan has worked on attraction design & build projects with Walt Disney Imagineering, Merlin Entertainments, The LEGO Group, Warner Bros, Qiddiya, EMAAR Entertainment, Europa-Park and many more. Jonathan also served as a board member for the Themed Entertainment Association (TEA)’s EME division between 2013 and 2019.

Jonathan brings with him a strong knowledge of thematic design and fabrication, a large network of industry partners, consultants and vendors, as well as extensive experience working across all attraction project stages, managing both creative and build teams from RFP through to installation. This is all mixed with a ton of passion and boundless enthusiasm for the creation of immersive themed experiences.

Tyler brings a wealth of experience – over twenty one years – working in the entertainment industry to bear leading projects at Storyland Studios. Prior to joining the SLS team, Tyler worked in various roles at Thinkwell Group in the media, project management and project development departments and has been involved in many signature, global Thinkwell Group projects, including the Google Customer Experience Center in Redwood City, CA, the Jaguar Land Rover Brand Experience Centre, Ski Dubai: Snowfari, and The Hunger Games: The Exhibition. His career has developed through both themed and on-screen entertainment, working as a Show Producer creating blockbuster traveling exhibitions, running promotional events for major entertainment brands, and as a freelance Film/Television/Commercial production professional.