OUTCOME

Storyland and Ubisoft presented their themed entertainment concepts at the IAAPA Expo in November 2021, where they also announced the first-ever Ubisoft Entertainment Center at Studios Occitanie Méditerranée in France. This destination, which will feature mixed-entertainment attractions based on some of Ubisoft’s most beloved worlds and characters, is slated to open in 2025.

RESULTS

Design concepts for Ubisoft’s theme parks and visitor attractions are currently underway. In addition to the Studios Occitanie Méditerranée location, these concepts will be able to be realized in multiple locations worldwide.

CHALLENGE

To design tech-enabled, fully immersive, multi-brand themed environments in partnership with Ubisoft, an international leader in interactive entertainment.

MISSION

In 2021, Storyland Studios and Ubisoft announced a groundbreaking partnership to create design concepts for both a full-scale Ubisoft theme park and an Ubisoft visitor attraction. Each concept is predominantly indoors, but will also have outdoor elements. The Storyland team’s designs will be powered by Wander, gamification technology designed by Alterface, an award-winning technology firm that specializes in developing dark rides, interactive walkthroughs, and interactive theater.

ABOUT UBISOFT

Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids, Tom Clancy’s Rainbow Six®, The Crew®, Tom Clancy’s The Division® and Watch Dogs®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: www.ubisoftgroup.com.