Outcome

Our team built out architectural designs for the new restaurant, handling every detail from exterior style to interior design. Because the Boardwalk echoes a 1920s-30s style, we played on that, designing a space reminiscent of an industrial-eraspeakeasy with a little steampunk flair. We worked closely with the Knott’s Berry Farm operations team to ensure that our layout and operational design would fit seamlessly into the park’s needs.

Prop Shop Pizzeria, An Italian Kitchen opened to the public in July 2022, successfully adding to the Knott’s Berry Farm legacy of top-notch food and entertainment.

Brief

Storyland came alongside Knott’s Berry Farm as they revitalized areas of the theme park in the midst of the COVID-19 pandemic. During an uncertain time when most theme parks in California were closed, Knott’s built on its heritage of great relationships and delicious food to keep its doors open.

Mission

We were tasked with designing and master planning the Boardwalk’s new Prop Shop Pizzeria, An Italian Kitchen, to replace the Hollywood Hits walk-up pizza counter. The restaurant’s name derives from its original use as a prop shop for the Walter Knott Theater. Our team was honored to dream with Cedar Fair Entertainment Company executives Matt Ouimet and Raffi Kaprelyan, former Walt Disney Imagineer Rolly Crump, and former Disneyland Vice President Jon Storbeck.