Storyland Studios signs on as presenting partner for TEA/AECOM Theme Index and Museum Index

Storyland Studios, the global experience design and strategy firm comprised of former Disney Imagineering, Universal Creative and Merlin Entertainments alumni with offices and staff across the US and Europe, has become the presenting partner of the 2023 Theme Index and Museum Index Report, to be released in summer 2024.

The TEA/AECOM Theme Index and Museum Index is an annual collaboration between AECOM, an international infrastructure consulting firm, and the Themed Entertainment Association (TEA). Storyland Studios will be the presenting partner for the 2023 edition. The new edition will feature an introduction and industry review from Storyland’s Partner and Chief Strategy Officer Ben Thompson.

“The Index is the leading source for attractions attendance and insights,” Thompson said “Storyland Studios and our Storyland Consulting practice are proud to contribute to this incredibly important industry reference. Strategy and data-led insights are crucial for operators and owners to make informed decisions about their current and potential new attractions, and this report is a key foundation to much of that vital work.”

A longstanding source of industry data, this calendar-year study of global attractions attendance is free to park operators, land developers and the travel industry. Top worldwide theme parks, amusement parks, water parks, museums and theme park group operators are named, ranked by attendance, and evaluated to identify industry trends.

The global market is studied as a whole, and each of its main regions is also profiled separately: Europe, Middle East & Africa (EMEA); Asia-Pacific; North America and Latin America. Information gleaned from this report is leveraged in feasibility studies, strategies, and business plans, ultimately promoting the health and growth of the themed entertainment industry.

Throughout the year, Storyland Consulting will share insights and implications from the report on its website and social media channels. The report will be available to download from the TEA, AECOM and Storyland Studios websites.

“TEA is thrilled to welcome Storyland as presenting sponsor and collaborator in the production of the 2023 Theme and Museum Index,” stated TEA Executive Director, Lindsey Nelson. “Together with our longstanding partner, AECOM, we are excited to leverage the best of all of our collective knowledge and insights, with what is sure to be an enhanced report, benefiting TEA members and the industry at large.”

“AECOM is pleased to once again bring industry insights and information to this fast evolving and growing industry.  We are excited to have Storyland as presenting partner and contributing to the production and insights,” expressed Chris Yoshii, AECOM Vice President & Global Director of Leisure and Culture Services – Asia. “Storyland’s involvement allows us to produce and distribute this high quality and timely global resource freely to the industry.”

About The Themed Entertainment Association

The Themed Entertainment Association (TEA) is an international non-profit association representing the world’s leading creators, developers, designers, and producers of compelling places and experiences. Our members bring the experience of engaging storytelling and entertainment to a vast number of theme parks, waterparks, museums, wildlife attractions, casinos, hotels/resorts, restaurants, retail stores, sports/performance venues, and an ever-growing list of destinations that aim to bring a higher level of visitor experiences worldwide. Visit http://www.teaconnect.org. #TEAthemeindex @tea_connect


AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

About Storyland Studios

Storyland Studios is a full-service strategy and design firm on a mission to imagine, design, and create immersive experiences and environments that lift the spirit. With offices in California, Atlanta, Orlando and London, its team of professionals have significant experience designing projects such as theme parks, museums, resorts, and more, around the world.

Storyland helps its clients arrive at a story-driven big idea and then shape it into narratives that resonate with guests and users across the globe. The firm’s collaborative process launches a journey through strategic storytelling to master planning and production design while aligning the creative efforts with client business goals, and providing memorable guest experiences.

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