Plant-Based Foods and Positive Impact  

HUMBL, Orlando’s first plant-based fast-casual restaurant, aimed to become the country’s leading plant-based brand while making a positive social impact. Founded by celebrity chef Matthew Kenney, HUMBL needed a compelling brand identity that would reflect its commitment to healthy eating and philanthropy. The challenge was to design a brand and environment that communicated its mission of providing fresh, all-natural food and helping feed children in need with every meal purchased. 

A Values-Aligned Environment and Brand  

Storyland Studios collaborated with HUMBL to create a brand identity and dining environment that embodies the restaurant’s core values of health, community, and generosity. The branding emphasises HUMBL’s commitment to using 100% fresh, all-natural ingredients and delivering familiar favourites like burgers, pizza, bowls, and ice cream, all within a plant-based concept. 

HUMBL’s purpose extends beyond serving delicious food. With every meal purchased, the restaurant provides a meal to a child in need, aiming to supply 70,000 meals per location annually. The brand also supports ethical practices by sourcing employee uniforms and merchandise from a Cambodia-based organisation that rescues human trafficking survivors. Its restaurant environment is designed to be fun and fresh, creating a welcoming space for families while reflecting HUMBL’s gratitude and commitment to serving the community. 

Beyond Quality Food: HUMBL Changes Lives 

The HUMBL launch positioned it as a leader in the plant-based fast-casual segment, offering high-quality food that is both good for customers and impactful for communities. Its commitment to health and social responsibility resonates with customers, creating a positive dining experience that aligns with their values. HUMBL’s innovative approach to combining food and philanthropy is set to inspire and empower others, reinforcing its vision to “be the change” and make a meaningful difference in the world.