A storied place, deserving of excellent storytelling
Nestled in Temescal Valley, California, Glen Ivy Hot Springs has been a hidden oasis for over 160 years. Its natural mineral springs have long been celebrated for their healing properties, attracting visitors seeking relaxation and rejuvenation. Throughout its rich history, Glen Ivy has welcomed numerous Hollywood celebrities, offering them a tranquil escape from the limelight.
The resort’s unique microclimate often creates a warm and dry environment, even when surrounding areas experience cold or rain. This distinctive setting, paired with its storied past, has solidified Glen Ivy’s reputation as not just a typical health spa but a secluded paradise.
Initially, Glen Ivy approached the Storyland team for help with redesigning its website. However, it quickly became clear that a full brand redesign was in order. Elevating Glen Ivy’s online presence was essential to effectively communicating its services and growing its customer base.
A reinvigorated brand with dramatic increases in customer traffic
The launch of Glen Ivy’s new, fully responsive website resulted in a remarkable 300% increase in organic traffic. Our team continued to supported the website, maintaining a long-term relationship with Glen Ivy while continuing to assist with their master plan, environmental design, and guest experience. Our efforts were instrumental in positioning Glen Ivy for a successful sale and acquisition, highlighting the strength and appeal of the revitalized brand.
Through our comprehensive approach, we not only transformed Glen Ivy’s online presence but also redefined its brand narrative and customer experience, ensuring its legacy as a premier destination for relaxation and wellness.
A connected Strategic, Interactive and Spatial story
Our team dove headfirst into the Blue Sky process, identifying the essence of Glen Ivy’s brand and mapping out how to communicate with their target audience through language and branded imagery. We captured the Glen Ivy experience through rich photography, video, and a powerful narrative to give potential guests a taste of the paradise waiting for them. In addition to an interactive platform, we developed rich print and outdoor advertising materials.
Beyond digital branding, we recognized the importance of aligning Glen Ivy’s physical environment with its renewed brand identity. This involved a complete reimagining of the customer journey within the spa, ensuring that every touchpoint resonated with the brand’s core values and immersive storytelling.