A Tasty Vision in Need of a Creative Partner

Cheat Day Land set out to create a whimsical, pop-up experience where food, fitness, and fun could collide. The concept: a celebration of cheat day indulgence through interactive exhibits and sets designed to delight guests of all ages. With a vision rooted in vibrant visuals and high-energy, the team behind Cheat Day Land needed a creative partner capable of turning fantastical food dreams into real, tangible environments.

Bringing a Pop-Up to Life—One Giant Donut at a Time

Storyland Studios collaborated with local Los Angeles artists to bring the Cheat Day Land vision into an immersive walk through experience. From concept to creation, our team led the design and fabrication of more than 200 playful props and oversized set pieces. Every corner of the exhibit featured handcrafted environments—from a hot dog corral to a mountain of sugary and savoury foods—our sculptors, painters, and fabricators worked to cook up each scene with care and creativity.

Turning Cravings into Photo-Worthy Moments

Cheat Day Land emerged as an Instagram-ready wonderland where guests could quite literally step into their cravings. Storyland’s fabrication artistry and immersive design transformed a simple idea into an experiential destination bursting with whimsy and delight. With every oversized snack and sweet, we brought to life a world where fantasy meets indulgence and where guests leave with a camera roll full of smiles.