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Prior to joining Storyland Studios, Joe worked in the automotive and entertainment industry including Primedia Inc., Kelley Blue Book, and Foreshock. He has creatively lead digital campaigns for Sony PlayStation, MotorTrend, Kawasaki and Bosch. With a degree in Graphic Design from Chapman University, his background experience includes development of UX strategies and innovative user experiences across a range of digital channels and platforms advocating on user-centric solutions. He is passionate about technology and actively stays in-tuned with the latest digital trends. Today Joe leads the interactive team at Storyland Studios and PlainJoe Studios, occasionally finding time to help with design and development.