Concept & Story Development - Storyland Studios
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Concept & Story Development

THE BIG IDEA. CONCEPT DESIGN. EXISTING & ORIGINAL IP. SCHEMATIC DESIGN. TECHNICAL, AV & LIGHTING DESIGN. RIDE & ATTRACTION DESIGN. 3D MODELLING AND VIDEOGRAPHY. DESIGN DEVELOPMENT.

Great projects are anchored by engaging, connected stories, and the best stories have multiple dimensions: Plot, Setting, and Character. Through our three-dimensional storytelling process, our team will unearth these story layers—all of which come together to form your Big Idea.

 

Using cutting-edge visualisation technology and techniques, we’ll capture the look and feel of your concept. From simple visual cues to nuanced, detailed integrations of texture, smell, and sound, we’ll layer in every aspect of the sensory experience to paint a vivid picture of what it will be like to step into your concept as a guest.

 

Clients hire Storyland for our ability to generate big, creative ideas which can be realised on a budget that fits the feasibility study, and so delivers a commercially viable attraction. BlueSky and concept design typically take around 16 weeks from start to finish and include high-quality concept imagery, aerial plans, master plan, POVs of individual zones and attractions, and a high-level CapEx estimate.​  

EXISTING & ORIGINAL IP

The Storyland team is uniquely positioned to step into existing IP, taking your beloved brand, characters, and world and lovingly creating all-new experiences for your Guests and Fans to enjoy for years to come. We also create all-new IPs, bringing never-before-seen-or-heard stories to life through rich characterisation, multi-layered backstories, and unforgettable worlds.

Building an IP from the ground up? Need backstory for an existing IP attraction? We can help. Our team of skilled and experienced storytellers can create a rich backstory, original characters, and story arcs that wow the crowd every time.

SCHEMATIC DESIGN

We provide schematic design when a project calls for it. Our team has in-depth experience with every facet of the design process, including in-depth schematics.

TECHNICAL DESIGN

Understanding the role of technology in telling better stories, and creating more immersive, memorable story worlds and experiences, has always been part of Storyland’s DNA. Our co-founder, Peter McGowan, was a successful tech entrepreneur prior to launching the company 20 years ago with his brother, Mel. He still runs two tech companies today, including Storyland sister company Kitestring, creator of the Ozone rig technology. 

RIDE AND ATTRACTION DESIGN

As an industry leader in themed entertainment, we design both indoor and outdoor rides for a variety of visitor attractions. We design every aspect of the ride concept, from queue to exit.